Social Media Marketing | Why Use Social Media Marketing for Advertising?


Black Box Social Media
Social Media Marketing –

According to a recent report on social media, released by, 83% of businesses find a benefit in using social media marketing for advertising. Why is that?
As the chart above details, the two greatest benefits of social media marketing for advertising are increasing exposure and increasing traffic. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 69% reporting positive. Here are some of the top reasons for using social media marketing for advertising.

Social Media Marketing for Advertising | Increased Exposure

If your business is seeking to increase its exposure, then implementing a social media marketing plan is a positive step in the right direction. According to the report, even with a minimal time investment, the vast majority of marketers (85%) indicated their social media efforts increased exposure for their business. The more time you put into social media marketing, the better results you can yield. Nearly all marketers who’ve been employing social media marketing for a year or longer report it generates exposure for their business. A significant 95% of those conducting social media activities for more than 3 years agree, as opposed to 73% of those who’ve been doing it for 6 months or less. Since social media marketing for advertising is not a fad or flash in the pan, it is smart for businesses to plan on utilizing the strategy and develop any necessary resources to perform social media functions for the long term. Like wine, the results get better with time.

Social Media Marketing for Advertising | Increased Sales.

The end goal for most marketing plans is to increase sales and revenues and social media has proven to achieve this goal. According to the report, 58% of marketers who have been using social media for more than 3 years report it has helped them improve sales. But it takes more time and effort than just putting up one post on Facebook per week. More than half who spend 11 or more hours per week find the same results and over 65% of those who spend 30+ hours earn new business through their efforts. Therefore, a question business owners should be asking is ‘how much time commitment can I dedicate to a social media marketing plan?’ There’s no doubt that social media works, but does the small business owner have the time and resources to make it work? If not, then outsourcing to social media marketing companies may be the best way to go.

Social Media Marketing for Advertising | Lead Generation

For some online marketers, the goal of their social media marketing plan isn’t to generate a sale, but rather to generate leads or opt ins. Social Media has shown to be a very effective tool for lead generation. According tot he report, by spending as little as 6 hours per week, 61% of marketers see lead generation benefits with social media. This is a significant increase over 2011 (52%). A significant 65% of small business owners were more likely than others to generate leads, compared to the 58% average for all marketers. A strong 78% of marketers with 3+ years of experience gained leads from social media marketing.

Social Media Marketing for Advertising | Reduced Advertising Costs

Facebook alone is expected to have over 1 billion users world wide by the end of 2012… and it’s free to use. TV, radio, and newspaper ads are very costly and generally yield poor results. Conversely, the main financial cost of social media marketing is the time it takes to gain success. Nearly half of those who spend at least 11 hours per week on social media efforts saw a benefit of reduced marketing expenses. The self-employed (57%) were more likely than others to see reductions in marketing costs when using social media marketing. Over a third of all mid-sized and large company respondents said social media had not reduced their marketing expenses…

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