Get A Clue Marketing Show

Episode:  207: Mobile Marketing

Is Mobile Browsing Taking Over Laptop, Tablet And PC Browsing? Well, lets look at the

trends…First, was the Desktop computers, big, clunky machines, hard wired to a wall outlet.

 You had to be home or at work to browse online, for something you really needed.

Then came Ipods for music, Ipads & Tablets for mobile and portable browsing, Then,

finally, Smart Phones, for practically everything.

The Mobile Marketing Industry is taking the online experience by storm.

Here’s some interesting Mobile Facts:

• Comscore.com about 130 Million Americans own smart phones

•  82% of the mobile time is spent using apps, NOT making Phone Calls!
•  78% of people use their smartphone to compare prices inside the stores.
•  Note: 88% of customers who search for a local business on a mobile device, they either call or go to that business within 24 hours.

• Pay attention retail store owners!

“Don’t Get Left Out Of This Mobile Marketing Trend!”

I have talked with hundreds of store owners here at the beach and most of them are mom
and pop shops, and they don’t even have the slightest clue on how to use these tactics. Its sad, because they are getting ripped off by salesmen, that still paint a pretty picture of using print advertising, or billboards or TV ads, Are you kidding? That went out 15 years ago!

Stop wasting money, on things that don’t work and outdated!

“I talked to a guy who owns a sightseeing adventure cruise and it cost him $20K, for print coupons. Are you for real?! Do you know what you could do with $20k worth of online and mobile marketing? Boy he got conned? He doesn’t even realize, he still has to cut his rate to honor the coupon! Good grief – you guys are getting ripped off Get A Clue Would ya?”

Book-Mark-et!

I found this cool software program:

• Smart Insights.com, that you can create your own mobile statistic charts, its called Google Mobile Planet:   You get to build your own chart or survey of questions, and Google spits out the answers and stats your looking for. It’s amazing! I didn’t even know it was out there. You can find out about mobile activity and stats in your country or your region. It’s pretty cool.

•  Mobile Marketing Association http://www.mmaglobal.com/
  Here youll find the latest stats and trends with mobile marketing and how to
  keep your business on the cutting edge of mobile advertising industry.
•   Mobile Marketing Watch .com will also give you the latest info on the mobile industry. http://www.mobilemarketingwatch.com/

DIY Segment

I’m not going to actually make an app, because there are too many different phones, platforms and models you can choose from. But I am going to show you these sites,

• http://www.ideatoappster.com/build-your-own-apps-3-diy-app-builders-for-non-programmers/
• Infinite Monkeys
• App Maker

Ask Me

Do I really need an app? Short answer is no! But most websites don’t work on mobile phones, because of their format is too big. Also, if you are a Local Store Owner ABSOLUTELY!

If you don’t have one you are losing money, every time someone drives into your town.

Did you know there’s a service that will send a text message of your offer or coupon, when someone drives within 5-10 mile radius of your store? This can increase your revenue by 35%. 

Do I need to buy a .mobi domain? This is a good question, because I thought you did, until I did a little research and found you don’t need one, if you use a third party service like: goMobior if you setup a subdomain with the letter M for mobile and browsers will automatically be redirected to your mobile website.

Don’t forget to subscribe for special offers, inside information and other exclusive marketing material for members.

Return the favor and LIKE US & Retweet so your followers can benefit from this stuff. Its free and doesn’t cost you anything.

“Get A Clue –  So You Know What To Do!”

David D.

Get A Clue Marketing Show

Episode:  107: Online Video Advertising

SHOW NOTES

This Week’s Topic: “Online Video Ads” Love Or Hate ‘em!

You probably hate all those annoying online video ads, when you’re watching your favorite videos. Believe it or not, for the right audience and the right online video ad, comes a good result for the advertiser.

I just read a case study, on an online video ad campaign from Kraft. They spent $375,000 for a video ad, on Youtubes’ home page. Of course, they had Chef Paula Dean, doing the commercial and here where the results of that campaign.

50 Million People where exposed to the ad, 10 Million saw the video ad all the way through to the end, and 100,000 Clicked Through to the website.

Online video ads are all about, making more of an impact, to get the viewer to click through to your website. Well, you’d be surprised, how many people love them!

You could be losing a lot of business, by not using online video ads to promote your business.

The Get A Clue Marketing Show is Newly Reformed, Newly Designed And Highly Anticipated! We been tinkering with this show, since, we launched back in 2006.  Life gets in the way and haven’t been able to focus on it until now.

So, now it’s 2013, and the technology has changed, times have changed and one thing that hasn’t changed is CHANGE. We hope you like the “New” format and, feel free to subscribe and comment, as we move forward.

Who Can Benefit From This Show?

You – The Small Business Owner who has taken the risk of your life savings to provide people a service

You  - The Inventor who is trying to improve peoples’ lives with your inventions and gadgets,

You – The Author, Who is trying to sell and promote your books, after writing countless hours, of your imagination.

Whoever you are, it’s Important for you to “Get A Clue” On How To Marketing Your Stuff, So People Will Buy It.”

Facts & Stats: Online Video Ads

If you love facts and stats, as much as I do, you’re gonna love these stats, about online video ads.  Online Video is dominating the internet,  and billions of videos are being watched, on a daily basis.”

ComScore Stats: 

• 13.2 Billion People Online video ads March 2013.  An Increase of 55% in viewership in 16 months.

• 183 Online Americans (52%), watched 39 Billion videos in March.

•  Youtube,  154 Million viewers each month.

• Facebook by 63.8 Million viewers,

• Vevo video site, at 52 Million viewers,

•  Yahoo at about 50 Million viewers.

Who Wants To Read Anymore? So, hurry up and make those videos, to promote your business, your book or your brand, and watch others watch you!

The Book-Market Segment.

Since, we’re talking about online video and how it’s dominating the Internet, you want to check out these sites.

1st   is comScore.com, this site gives you an in-depth look, of WHAT people are watching, HOW LONG they’re watching and WHERE they are watching their video content. Plus, you’ll be able to see the trends for each online sector. Are they watching on their PC’s, their Iphone’s or Ipad’s? Goto comscore.com and find out.

Here’s another great site and that is MarketingCharts.com. If you’re are like me and like pictures and graphs, that tells the story quick and clean, vs reading text all the time, then that’s what MarketingCharts.com offers. It’s faster for me to follow and see increases and decreases for industry information I need to know. You know like, which movie is doing the best at the box office, or the top 10 cable shows, or even marketing stuff, like which internet marketing strategy will convert the best? Where should you be putting your advertising money? It’s quick and easy to follow along.

DIY Market Section

How to optimize your online video for the Internet. To Optimize means: to enhance, to improve, and to boost, in order to get better results.

Step 1) Keyword Research Before Making Video (Google Keyword Tool)

Step 2) Pick Low To Medium Competitive Keywords

Step 3) Create Video Using Those Keywords In Script.

Step 4) Upload To Video Sharing Sites

Step 5) Optimize Using Your Keywords In The “Title, Description And Tags” (Place URL address 1st in

description box)

Step  6) Promote it everywhere you can for free.

Tip Of The Week:

Make A Tutorial Of Your Product Or Service, Explain Your USP (Unique Selling Proposition) Show them what your product does that others can’t do. Or the difference between your service and your competition. Do this on camera and it will make more of a impact, than a blog post any day.

Ask Me:

How do I create a viral video, so I get millions of views, on Youtube?  Remember, if your video doesn’t get 10 million views, it sucks; because a lot depends on your niche and what they want to see.

Here are some elements that make a viral video.

1) It is usually funny. 2) Grabs your attention.3) Able to relate or appeal to the general audience (like, common issues in relationships,  everyday problems at the workplace, stupid things people do, knowing they do the same thing.  4) Being controversial. Having a strong opinion, against something or someone, for a cause. 5) Should be sharable. Ask yourself, would others want to share this, like this or use this? So that’s basically it for getting your video viral. “ALWAYS have a purpose”, beyond just having it go viral.

There are hundreds of funny viral commercials out there, that you would never remember the brand orproduct! Anyway, if you have any other questions, maybe we’ll feature them in upcoming episodes! Send them here at answers@getacluemarketing.com .

We hope you can apply this marketing stuff and start increasing your bottom line. Stay tuned for more and don’t forget to SUBSCRIBE to get “INSIDE Information” like free give-a-ways and links, that will profit your business.  

Hi Guys,

If you are reading this post, then, you were sent a “Private” VIP Invite, to be our
next guest on our show!

You have received a Special Invite, because you love marketing and “have a clue”,
on how to do it! We are looking for special people, like yourself, who have had a
great deal of success, at marketing, be it online or offline.

Personally, I have been in marketing since 1986…a long time! Created my first website,
in 1997, with Frontpage 98 (remember that program?)

Anyway, I thought it would be cool to have someone, like yourself, that can show my
subscribers, how to do something Really Cool, (like get on the front page of Google within
4 minutes or get fresh new leads in a matter of hours, using free online tools)

The benefit of course, is a Triple Win Situation For You, Me And Our Subs.

We will be promoting your website, product or service, in the video, posts and shared
to all our subscribers, Facebook fans, Twitter, LinkedIn connections, etc.

If you are interested, please, contact me Here And I will get back with you quickly!

Subjects Can Include: Online Or Offline Tips Tricks To Get More Leads, Sales, Promotion!

Thanks Again For Your Time And Consideration!

David Deke

It’s finally here and launched! After months of putting it together and creating each video,

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There’s Nothing You Can’t Do And Make Money At It!

I heard Chef Robert Irvine was in town, filming his upcoming “Restaurant Impossible” episode. You will see construction site in front of restaurant. Looks like lots of furniture to renovate.

You change learn a lot of lessons from this show. I record it and watch new episodes. If you are a small business owner, struggling to make it. Record the show and watch it when you are not working. Think of it as training.

Don’t forget about subscribing to

• GetAClue777 on Youtube

Peace.